You don't HAVE to take off your clothes.....
Posted by Karen Rubin on Thu, Dec 03, 2009 @ 01:38 PM
Remarkable content is simply content that is worth remarking on. One store in New York is certainly being remarked about, with a window display that includes women taking your clothes off.
I have to say, they have succeeded in making remarkable content. Taking your clothes off is certainly one way to go about it, but it's not the only way. There isn't a formula for remarkable content, but being unique and a little big controversial is a good place to start.
Brian Halliagn (HubSpot's CEO) recently said that remarkable content is "kind of like pornography. You know it when you see it." It looks like the folks at XOXO took this to heart, but to be clear it doesn't have to be pornography!
Side Note: This video was sent to me by a former co-worker. This store is about half a block from my old office in NYC. I haven't wanted to go back this much in awhile!