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LOL - Do you like it in the can?

Posted by Karen Rubin on Wed, Sep 09, 2009 @ 12:16 PM
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 Seeing as that most everyone enjoys a good inappropriate ad as much as I do, here is the latest from Budweiser. 

 AdAge had nothing good to say about the ad, but it did make me laugh and jokes have been flying around between the 20-somethings here about "liking it in the can." What do you think, did Bud hit their target audience, or is it just a tasteless ad? 

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COMMENTS

Laughed so hard I cried. A great example of smart online video. TV would never air that. The comments beneath the Ad Age article say it all. Advertising people are out of touch. Kudos to the DDB for choosing to break the mold. I think it is more clever than crass.

posted @ Wednesday, September 09, 2009 12:37 PM by Mike Rogers


I personally though that the ad was pretty funny. There are 2 big differences between this and the other recent risque ads. 
 
#1. The target audience for beer is older than the target audience for Burger King or Quiznos. 
 
#2. Most younger kids won't pick up on the joke, unlike this ad http://www.metacafe.com/watch/1815257/big_burger_king_commercial/ which even my 4 year old knows is a penis.

posted @ Wednesday, September 09, 2009 12:41 PM by Ian Muir


I can't decide if I'm the target audience for this ad. I love the humor and irreverence, I'd probably pass it along to friends. On the "tasteless" scale it's actually pretty mild methinks compared to what else you'll find in teh intertubes. But the only way I'd drink Bud Lime let alone Bud is if I had almost no other options. The ad isn't saying "Budweiser drinkers like anal sex", it's saying "Budweiser drinkers are irreverent and have a good sense of intelligent yet sophomoric humor." Does that audience drink Bud? Would they ever? *shrug*

posted @ Wednesday, September 09, 2009 1:15 PM by Jeff Foley


Very funny, I passed the post on to others who might laugh.

posted @ Thursday, September 10, 2009 8:31 PM by David


Ha, I hadn't seen this yet but heard about "getting it in the can." Well I definitely laughed and when a company is able to loosen up a little and reach a key demographic, I appreciate them a little bit more. Although the joke might be a little overkill sometimes tactfully inappropriate is a good avenue to take. Thanks for sharing :)

posted @ Monday, September 14, 2009 5:18 PM by Grace Boyle


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