Launching My First Marketing Campaign
Posted by Karen Rubin on Mon, May 04, 2009 @ 06:38 AM
As you may or may not know, I am not a marketer at HubSpot. I am actually on the development/product team and spend most of my time working with our brilliant team of developers and talking with customers. With that said, since starting my job at HubSpot, I have learned oodles and oodles about marketing and now consider myself an amateur marketer.
Another thing you might not know about me, is that my father is an uber awesome artist! He makes crazy, kinetic sculptures that hang on the wall and move in ways that boggle the mind. A while back he and I made a deal. In exchange for one of his pieces in our spanking new condo, I would consult on all things marketing for Wood That Works. This worked out beautifully for me when a couple of weeks ago he came and installed this amazing piece.
As a result, it was finally time for me to put some of my marketing chops to use. First, I nagged him to finally figure out how to make screen savers of his animations. He explains the process in his blog, which is the result of another inbound marketing nag-a-thon. Once he had a couple ready to go, we decided to do the following comprehensive campaign.
- Launch the screen savers on Sunday evening.
- Coordinate this with new calls to action around the site,
- a blog post,
- some tweets,
- an update to his Facebook Fan page and profile,
- and a email marketing campaign.
- We then topped that all off with easy Digg buttons placed strategically on the main screen saver page.
The goal is to have the screen savers spread far and wide and we are hoping that Digg becomes the vehicle. We selected Digg because the target audience that gets excited about my Dad's work uses Digg. They also use Stumble Upon, so we made sure that the pages that get the most traffic from Stumble Upon also had well placed calls to action.
This is the first marketing campaign I have tried to launch, and I hope I am not missing anything! Please check out the screen savers and pass them along if you think they look great. I'll keep you updated on how the campaign goes!