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Personal Branding 101

Posted by Karen Rubin on Mon, Apr 20, 2009 @ 12:27 PM
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I spend plenty of time talking about personal branding on the video podcast I host with Mike Volpe, HubSpot.tv, but up until this morning hadn't created a site to help with my personal branding!

I hesitated because the domain I wanted, KarenRubin.com was taken by a talented photographer in Colorado. I have slowly been working my way up the Google rankings for the term "Karen Rubin" and my Twitter account, Linked In profile and foodie blog now show on the first page. I knew I didn't stand a chance of getting the coveted #1 position as long as I didn't have a domain that was at least close to the search term. 

I finally realized having something was better than nothing, and thus the birth of Karen-Rubin.com.  I hope to use this as a place to share interesting things I am learning and doing at inbound marketing powerhouse HubSpot.com. The goal is to continue building my brand and ultimately take over the number 1 place on Google for people searching Karen Rubin. 


 If you don't have your personal domain locked in, now is the time to go buy it. Perhaps you aren't ready to start a site, but you don't want to wait until you are only to find out someone else has snagged the URL! 

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COMMENTS

Karen, I faithfully watch Hubspot.tv each week and am so glad to see you start a blog, finally. When I saw your url I thought, why didn't I think of that. My name is very common and just about every variation is take. But today I registered a url with hyphens. I you overtake the top spot soon. I'm currently on Google page four.

posted @ Tuesday, April 21, 2009 8:56 PM by Mike Campbell

Thanks Mike! Other HubSpotters recommended I also get KarenRubin.tv, KarenARubin.com, KarenRubin.net, KarenRubin.org etc. I think it makes sense especially for personal branding. If some of the other variations of the URL are available, you might want to pick them up as well. Best of luck! Thanks for watching HubSpot.tv.

posted @ Wednesday, April 22, 2009 8:35 AM by Karen

Great first post, Karen. I too have taken the next step in building my personal brand on-line. Only problem is, that damn Daniel Day-Lewis character will always dominate Google. I guess I'll have to settle for my name plus specific keywords (like healthcare or marketing). I suppose if it were easy it wouldn't be fun. Keep up the good work at HubSpot!

posted @ Wednesday, April 22, 2009 8:48 PM by Daniel Day

Thanks for the comment Daniel! I think are right, if it was easy it wouldn't be fun. You have the right approach, what matters the most is creating great content. I would still optimize your site for your name. If you create content on a regular basis, you still stand a shot of ranking well enough for your name. Good luck! 
 

posted @ Thursday, April 23, 2009 8:58 AM by Karen

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