Posted by Karen Rubin on Tue, Sep 22, 2009 @ 08:26 AM
I am off to San Francisco for the Marketing Sherpa B2B Marketing Summit. It sounds like it's going to be a pretty exciting event with tons of cool speakers and case studies. I am headed out there with HubSpot.tv to interview all the interesting people who are in attendance.
If you can't make it out to sunny California, you are in luck because we are going to be live streaming a couple of the presentations on HubSpot.tv! You can watch the following presentations right here on Wednesday September 23rd!
- 8:50 -10 AM PST - More Revenue for Less Money-The Top Five Ways To Increase the Performance of Your Lead Gen Program
- 1:45 - 2:15 PM PST - Using Social Media to Create Lead-Rich Online Communities
- 2:15 - 3:15 PM PST - Social Media Panel-Focus on Lead Generation
- 4:15 - 4:45 PM PST - Re-engage Inactive Customers, Grow Lead Flow, Win with Sales
Don't worry, I am taking the red eye home Thursday night to be back in Boston for HubSpot.tv on Friday. I'll fill you in on everything I learned and all the cool people I met then!
Posted by Karen Rubin on Mon, Aug 10, 2009 @ 11:18 AM
I know anyone who actually follows this blog was either here on Friday and saw the show live (thanks for coming!) or already saw this on the HubSpot Blog. However, I was really happy with the show and wanted to share a couple of reasons why.
First, we changed things up. Every time we do a new format for the show I get scared. It's the if-it-ain't-broke-don't-fix-it mentality and since our normal format works, I have a hard time changing it. The thing is, every time we do change it up, the show is SO MUCH BETTER.
For the 1 Year Anniversary special, we didn't cover any headlines and had pieces of our script where we were "just supposed to talk." I know I can almost always talk, but I do sometimes get scared I am going to run out of things to say!
Second, we decided to start the show without our guests Brian and Dharmesh and then have them join us half way through the show. This means changing the cameras and risking having someone knock over the desk (since it's not actually screwed together). It's risky, but the team was able to pull it off without a hitch.
The third thing was we were in yet another new studio. Since HubSpot is growing so fast, we got kicked out of our old studio so more desks could be put in (a very good thing). The new HubSpot TV studio is in the most terrible room for recording in the whole office. It has tile floors, a loud AC unit and is very big and echo-y.
In the end it all worked out great. Having a different format for the show kept us on our toes and it ended up being one of the best shows yet. The new studio wasn't a problem because so many people showed up to celebrate with us it helped deaden the echo. Our guests were able to join us in a fun and witty way with the addition of our new HubSpot band.
The whole show was a success and I already can't wait for our 2nd birthday! Here is to another 52 episodes!
Posted by Karen Rubin on Wed, Aug 05, 2009 @ 10:30 AM
This Friday is HubSpot.tv's 52nd episode! As expected, we will celebrate our "birthday" in the only was we know how...by throwing a party! Come join us for free beer from Harpoon, burgers from B Good, funky pan-Asian food from Meyers and Chang and of course a rockin* good time! Come on down to join us.
In honor of our birthday, here are 5 little known facts about HubSpot.tv.
Last summer I wrote a proposal for HubSpot.tv that Mike has still never read.
Friday will actually be the 53rd episode. The first episode of HubSpot.tv was lost in a recording accident. It was watched by about 13 viewers, half of who were related to me.
The first couple of episodes were not in front of a live studio audience. I didn't think it would work to have all those people watching us!
We shoot every episode with 2 separate cameras, a webcam for the live streaming and a higher quality camcorder for the iTunes podcast.
We have only had one near death accident on the set when one of the lights exploded and shot hot glass all over Mike.
An of course, a highlight reel!
(*The aforementioned rockin good time may or may not include a TV show, significant high five-ing, the debut of the HubSpot band, ping pong, a tiger, campaign showers, foosball and a general sense of merriment.)
Posted by Karen Rubin on Mon, Jul 20, 2009 @ 09:59 AM
This weekend, I was watching a video of Don Norman talking at TED about ways in which design makes you happy.
He tells a story about a study in which students were asked to solve a problem. The first group of students failed, but the second succeeded. The only difference between the two was that before the study began the second group was given a box of chocolates, and it made them a little happy.
Normal explains that this little bit of happiness enhances your problem solving ability because you "squirt dopamine into the prefrontal lobes which makes you a breadth first problem solver, you are more susceptible to interruption and you do out of the box thinking."
I realized that HubSpot has done a really good job of getting us all to squirt a little dopamine and perhaps this is why we create cool content.
We have crazy amounts of food,
and beer,
and Ping Pong!
My theory is that this makes us happy, which helps us think outside the box and do crazy things like HubSpot.tv and our newest music video.
If you work in an environment that doesn't value the creative energy in a bag of M&M's and you are a marketer looking to create great content. I recommend you invite all your craziest people to lunch, buy them some pizza and get them squirting!
Posted by Karen Rubin on Tue, Jul 14, 2009 @ 08:15 AM